What your email list costs.
Newsletter tools and email APIs on one scale. Official prices only, each with a date.
emails each, per month
= 40,000 emails/mo
Cheapest newsletter tool: Kit at $0/mo. Cheapest API: Amazon SES at $4/mo.
Newsletter toolspriced by subscribers
- KitFree · Oct 23$0
- Resend MarketingPro · Oct 23$80
- MailerLiteComfort · Oct 23$89
- MailchimpEssentials · Oct 23$110
- beehiivLite · Oct 23$139
Email APIspriced by emails sent (40k/mo)
- Amazon SESÀ la carte · Oct 23$4
- SendGridEssentials · Oct 23$19.95
- ResendPro · Oct 23$20
- MailgunFoundation · Oct 23$35
- PostmarkPlatform · Oct 23$54
APIs only send. You bring the signup form, list and unsubscribe handling.
Cost to switch
- per month
- −$21
- per year
- −$252
- pays back in
- now
Recent changes all →
- Oct 1, 2026beehiiv New plans: Launch → Free, Scale → Lite, Max → Pro.
- Jul 21, 2026Amazon SES New SES accounts start on the Essentials plan ($0.16 per 1,000 for the first 10M) instead of à la carte ($0.10 per 1,000).
- May 27, 2025SendGrid Free Email API and Free Marketing Campaigns plans retired.
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